Introducing staff to customer persona’s. A methodology for employees to access and help real customers at staples. Video after the break. Timed to a voice over, by the CEO of Staples. As he explains how customer personas can be used to benefit customer relations. Providing an introduction to this methodology and a blueprint where to go from here. We worked closely together creating first the design, then the assets and subsequently the animation.
Timed exactly to the voice over to underline and strengthen the information. The video was produced and published internally to staples. Shown on large screens at the headquarters, and published on the internal media at staples.