A periodic table of growth hacking.
Designed in a large poster format. Used at growthhacking training courses by The Growthtribe Academy
This private jet company wants to bring disruptive marketing to the private jet market. As UX lead and designer I designed a series of experiments to help this pivot. The main constituant were a series of landing pages and social media posts and ads, to sell private jet seats to selected events.
Introducing staff to customer persona’s. A methodology for employees to access and help real customers at staples. Video after the break. Timed to a voice over, by the CEO of Staples. As he explains how customer personas can be used to benefit customer relations. View project “Staples Customer Personas”
For N=5 I designed various banner concepts for ABN AMRO. Interactivity was applied to draw the viewers eye to the message and to engage the user. On concept used a focus pull effect linked to a scroll event. View project “ABN AMRO Banner concept”
A new tool to match employees to employers, using less CV and more cultural and informal matching. Focussing on small to mid sized business and using the vast database of candidates, I conceptualised and visualised what data was communicated to the client and how. View project “Randstad Direct”
Animated website based for a music ensemble. The animations were made in Flash, published as a HTML5 Canvas and hooked up to a wordpress theme. The menu started controlled which scene was played. Illustration and Concept By Semtex View project “Handwerk Ensemble”
A set of banners for the belgian market. Localised to dutch and french. A series of banners panning over photo’s. Designed in illustrator and animated in Flash for Geometry Global. Twelve sizes in two languages were produced and optimised to fit the set. View project “Emirates, Hello Belgium. Hello Dubai.”
Responsive website design for Akhnaton.nl. The interlocking pyramid shapes display a timeline of happenings, events and thereby the history of Akhnaton in Amsterdam, an underground club and event space with a huge history. View project “Akhnaton”
OnlineĀ annual report for TomTom. Design in Adobe Photoshop & Illustrator. Stylesheets, CSS editing in Sublime. Two sets of design for the online version of the annual report were created.
Motion graphics, edits and composites for Center Parcs’ online holiday video builder. Adobe Premiere and After Effects. For Ogilvy & Mather Amsterdam View project “Center Parcs Sounds Like a Plan”
The publisher Wolters Kluwer asked oomp to design and wireframe the responsive layouts for the TaxLife website. And implement these layouts in a liferay instance. The approach to this was portrait tablet first. Then implementing a simplified version of that layout for mobile phone. View project “Taxlife Wolters Kluwer”
Responsive redesign for the iProfs website. Showcasing the people behind the company, the people that build the company. Using animation and personalisation to create a more dynamic and happening website and thereby company. View project “iProfs website redesign”
Saab’s aftersales promotional miniwebsite. Customers received a postcard in the mail with a unique code. The code would be entered on this animated website banner. Then, like a scratch lottery ticket, the customer would wipe View project “Saab summer promotion”
University Medical Centre Utrecht, UMC. Recruitment campaign for the hospital in Utrecht. Video for web and banners. Chroma key live action video. Composite and edit in after effects. Additional credits, Steam & SUPER-3 Small Films. View project “Listen to your inner voice.”
An animated expandable banner for the Smurfs 3D movie. Made in flash for MTV/Nickelodeon & McDonalds. The design was produced in photoshop. The animations were made, by hand in flash. View project “Smurfs banner”
A rectangular simple banner and an expandable sky scraper banners set for the 3d animated movie Rio. Made for MTV/Nickelodeon and McDonalds. The design was made in Illustrator and imagery was masked in illustrator and reassembled as puppets and animated by hand. View project “Rio banner set”
A contraceptive advice tool. A doctor would, by means of a series of medical questions walk through the selector with a patient and reach a list of suggested contraceptives tailored to the patient’s needs and requirements. View project “Bayer Pilselector”
An interactive animation to inform about the energy label for housing. For the Ministry of Housing, Spatial Planning and the Environment. Made in flash. View project “VROM Energielabel”
Promotional website for Arrival Departure, a shop in Amsterdam. The 3D model of the inside of the shop is circled by a camera, by clicking on the mannequins, that view would be zoomed and framed. The panels of the mosaic are clicked to experiment with the various styles. View project “Arrival Departure”
MSN activity, “Guess where I did it?”. Based on the similarly named game “Guess Who?”. Well in the dutch translation. Additional credits, Red Urban. 3D in Softimage, design in Adobe Illustrator and Photoshop. View project “Waar heb jij het gedaan?”
A series of video’s for the the Philips Aluminium Collection. Timed to a voice over it uses various forms of animation to emphasise the product features. View project “Philips Aluminium Collection”
Saab’s aftersales promotional miniwebsite. Customers received a postcard in the mail with a unique code. The code would be entered on this animated website banner. Then, like a scratch lottery ticket, the customer would scrape the ice fromĀ the windshield to see what they won. View project “Saab winter promotion”
Promotional website for the new Lancer. An Interactive mosaic offers insight in the look and feel of the car. Made in flash. View project “Mitsubishi Lancer”
Point and click game style website where the user can explore the various rooms to learn about the studio and what they do (puzzle and game design) and discover mini games along the way.
Promotional website for the Skate Brand Built to Destroy. The illustrations were animated in flash and complimented with video. Additional credits: Edu Kisman, Roel Noback. Built in Flash
Point and click webgame based on the similarly named book, Fort van Sjako. A children’s book about a group of kids who enter the magical world of Sjako. Magical leader of a band of robbers in Amsterdam. View project “Fort van Sjako”